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Wizards of the Coast
Magic: The Gathering Website
The Challenge
Help transform Magic from a card game with a loyal following into an expansive role-playing game universe. Produce localized versions while keeping the experience consistent, the design intact and updates manageable.
Our Solution
Develop an immersive, “multiversal” experience with a focus on rich content—not just the cards. POP tackled the technical demands of the project while creating a supernaturally stunning site that appeals to both Magic fanatics and wizard wanna-bes.
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