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Nintendo
Fire Emblem Campaign
The Challenge
Build awareness and drive purchases from the core RPG audience while expanding the potential audience to include a broader group of gamers.
Our Solution
Engage the audience by immersing them in the Fire Emblem universe. Using a comprehensive interactive map as the centerpiece, we employed a simple click-and-drag navigation model that let users explore the site while quickly developing a greater understanding of the game plot, characters and rules.
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