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Nintendo
Zelda: The Minish Cap Campaign
The Challenge
Develop a fresh new approach to promote the next chapter in one of the gaming industry’s great franchises.
Our Solution
A Webby award-winning website and supporting online advertising campaign delivered an immersive experience centered on the unique features of the game. The site invited users to interact with tools similar to those found in the game, encouraging exploration and revealing a wealth of content about the best-selling title.
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