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Raleigh USA
Diamondback Website
The Challenge
Reinvent the online experience of one of the world’s great biking brands. Drive sales and support a group of passionate brand evangelists.
Our Solution
Be authentic. Be honest. Strip away all pretense. We focused on relevant, fresh stories that connect the audience to the brand. The site guides users through the latest collection of bikes while providing easy-to-use comparison tools that drive users towards a purchase decision.
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